An operational guide to product placement in superyachts, private jets, and luxury villas
The private luxury market operates through a complex network of owners, managers, charter brokers, crew, and service providers. Understanding these relationships is essential for effective product placement.
UHNW individual or entity owning the yacht, jet, or villa
Company handling operations, crew, and maintenance
Agent connecting guests with charter opportunities
Service professionals aboard the asset
End consumer experiencing the products
Each stakeholder in this chain has different priorities. Owners want asset utilization, managers want smooth operations, brokers want satisfied clients, crew want happy guests, and guests want exceptional experiences. Products must serve all these interests.
The Advanced Provisioning Allowance (APA) is how yacht charters fund consumables. Typically set at 30-35% of the charter fee, this budget covers fuel, food, beverages, and all guest amenities—including products placed through our partnerships.
APA funds are pre-paid by guests. When crew purchase quality products through our partnerships, they're using existing budgets more effectively—not adding costs. Better products at competitive prices make everyone's job easier.
Before every charter, guests complete detailed preference sheets specifying everything from dietary requirements to pillow firmness. This document is the bible for crew—and the key to understanding UHNW guest behavior.
The Goal: Get your brand listed on preference sheets. Once guests request a specific brand, it travels with them to every future charter, creating long-term placement without additional effort.
While brands traditionally spend money trying to learn about consumers, we collect this information naturally. Guest preference sheets reveal detailed psychographic data that would cost millions to gather through conventional research.
Traditional marketing treats consumer research as a cost center. Our model transforms it into a byproduct of profitable product sales. You sell products, receive placement, and gain insights—all while generating revenue instead of spending budgets.
Yacht provisioning flows through established networks of suppliers who understand the unique requirements of marine delivery—from customs clearance to tender transport. We work within these systems, not around them.
Primary provisioning point for French Riviera and Western Mediterranean charter season
Largest yacht hub in the Western Hemisphere. Caribbean and East Coast staging
High-value charter market. Grand Prix and Yacht Show seasons
Spanish Balearic Islands base. Ibiza and Mallorca charter market
Refit and charter base. Western Mediterranean transition point
American summer charter season. New England and East Coast cruising
Products are positioned at each hub, ready for crew to collect during provisioning runs.
Professional yacht provisioners handle everything from caviar to engine parts. These companies have earned crew trust over decades. When products flow through their channels, they arrive with built-in credibility.
Industry standard for yacht provisioning. Offices in all major yachting hubs. Known for reliability and understanding crew needs. Products in their catalog receive immediate acceptance.
Boutique provisioner specializing in luxury amenities. Curated selections for discerning yachts. Products here signal premium positioning to crew decision-makers.
Chief stewardesses don't browse the internet for products. They have trusted suppliers with established accounts and delivery systems. Getting into provisioner catalogs is essential for maritime placement.
We've built relationships with key provisioners across all major hubs. Your products enter their systems with our endorsement—a significant advantage over cold outreach.
Private aviation operates through FBOs (Fixed Base Operators)—private terminals that handle everything from fueling to passenger services. Products placed at strategic FBOs reach passengers at key moments in their journey.
Busiest private aviation hub in the US. Gateway to New York for UHNW travelers
Entertainment industry hub. Celebrity and executive travel center
Premier European private aviation hub. Business and leisure gateway
Summer season gateway to Monaco, Cannes, and Mediterranean yachts
Gateway to Caribbean and Latin America. Year-round activity
London's premier private aviation facility. European business hub
FBOs provide multiple touch points for product placement—from passenger lounges to aircraft provisioning. Strategic partnerships allow products to meet passengers throughout their journey.
We work with leading charter brokers and management companies who control access to yachts, jets, and villas. These partnerships ensure products reach the right assets through trusted channels.
Global yacht charter and sales
Superyacht brokerage leader
Heritage yacht company
Full-service yacht company
Private aviation charter
Jet card and charter
Luxury villa network
Caribbean villa specialists
These partnerships represent years of relationship building. Products entering through our network benefit from established trust that would take years to develop independently.
The $63.7 billion luxury villa market operates differently from maritime and aviation. Properties are managed through rental agencies, concierge services, and property management companies—each requiring specific approaches.
Companies maintaining multiple properties stock amenities in bulk. Products accepted into their inventory reach entire portfolios.
WIMCO, LVH Global, and similar agencies influence property standards. Agency-endorsed products become de facto requirements.
Pre-arrival stocking services provision properties before guest arrival. These services select products based on guest profiles.
Different product categories require different placement strategies. Understanding where and how each type gets used helps optimize the guest experience and brand impression.
Each placement is designed to match the moment of use. Sunscreen appears at the pool, not the bedroom. Sleep aids appear at turndown, not breakfast. Context drives placement.
Products are only as good as the people presenting them. We provide training materials and support to ensure crew members understand each brand's story and can speak knowledgeably about products.
Not every product belongs in luxury environments. We maintain strict quality standards to protect both guest experience and our relationships with asset managers and crew.
From your warehouse to guest hands, products follow established logistics paths. Understanding this flow helps optimize inventory, timing, and placement efficiency.
Products shipped to our regional hubs
Products sorted and staged for distribution
Products enter provisioner inventory
Products delivered to yacht/jet/villa
Products experienced by end user
Beyond standard placements, we offer special programs that create unique brand moments and deeper engagement with guests and crew.
Luxury products given to charter brokers as client gifts. Brokers distribute to their best clients, creating warm introductions with personal endorsement.
Products presented as gifts from the yacht owner to charter guests. "The owner has arranged these as a welcome gift." Maximum prestige transfer.
Products provided to crew for personal use. When crew genuinely love products, their recommendations to guests carry authentic enthusiasm.
Products featured at yacht shows, aviation events, and luxury gatherings. Monaco Yacht Show, NBAA, and similar events offer concentrated exposure.
We track placement performance through multiple data points, providing brands with visibility into how products perform in luxury environments.
| Metric | How Tracked | Frequency |
|---|---|---|
| Placement Count | Distribution to assets | Real-time |
| Usage Rate | Restocking requests | Per voyage/stay |
| Guest Inquiries | Crew reporting | Weekly summary |
| Preference Sheet | Broker database | Quarterly audit |
| Social Mentions | Monitoring tools | Ongoing |
From initial conversation to active placement, the partnership process is designed to be straightforward and efficient. We handle the complexity so you can focus on your products.
The private luxury market continues to evolve. These trends shape product requirements and placement opportunities for the coming year.
Brands that align with these trends will find warmer reception from crew, managers, and guests. Sustainability and wellness aren't optional—they're expected.
Let's trace how a single unit of your product might travel from your warehouse to a guest's hands—and ultimately to their shopping cart.
Operating in private luxury environments requires attention to quality, safety, and compliance. We maintain rigorous standards to protect brands, assets, and guests.
Navigating private luxury operations requires deep industry knowledge, established relationships, and proven logistics. We've built this infrastructure so brands can access it without years of groundwork.
The operational infrastructure exists. The relationships are established. The logistics are proven. The only missing piece is your product.
Maritime · Aviation · Villas
From your warehouse to their world.
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